The Maryville Hy-Vee supermarket is the latest local business to take advantage of the city's decision earlier this summer to allow Sunday liquor-by-the-drink sales.
On Monday, the grocery retailer asked for and was granted two new municipal liquor licenses that will allow it to sell liquor by the drink on weekdays as well as on Sunday between the hours of 10 a.m. and 10 p.m.
Store Director Chris Wiltfong said Thursday the store sought the licenses in order to better serve customers who use Hy-Vee's catering service for weddings, parties and other gatherings.
"This is another service that we feel will help customers enjoy a one-stop shopping experience," he said.
Wiltfong said the store has no immediate plans to serve alcohol in the store itself, but could add beer and wine to Hy-Vee's dining area menu at some point in the future.
The store already offers Maryville's largest retail package liquor operation, which will continue selling spirits, beer and wine seven days a week for off-site consumption.
Other Maryville enterprises that have applied for Sunday by-the-drink licenses include The Canteen, a tavern operated by American Legion Post 100 at 1104 E. Fifth St., and Aramark, the food services vendor at Northwest Missouri State University.
In addition to its regular Monday-Saturday hours, The Canteen is now open on Sundays from noon to 10 p.m.
Aramark's application was in response to a revised alcohol policy adopted in March by Northwest's Board of Regents that allows alcohol consumption on campus in controlled locations during specific types of events.
Specifically, Northwest plans to allow drinking in specified parking lots during pre-football game "tailgate" celebrations as well as inside luxury boxes at Bearcat Stadium.
Reversing decades of policy, the regents also OK'd the serving of alcohol at selected special events, provided such gatherings meet university requirements for security and food service.
University officials have said this will include such events as weddings and alumni reunions.
A municipal staff report prepared for the City Council last week indicated there was a possibility Hy-Vee would cater alcohol for Northwest events, but Wiltfong said Wednesday that was not the case. In addition, the regents-approved policy appears to require that alcohol served at university events be catered solely by Aramark.
No other local establishments, excepting restaurants, have applied for a Sunday license. This includes downtown bars popular with college students.
Public Safety Director Keith Wood said Wednesday that while those bars could seek licensure for Sunday sales most have indicated they are not considering such a move at this time.