It has been close to 20 years since Northwest Missouri State University unleashed the now well-known Bearcat paw.
But after a year and a half of focus groups, research and polls, the look of the university's athletic logos has changed.
The new logos, according to university officials, represent a more modern look, with the hopes of increasing the recruiting power of coaches and their staffs.
Speaking on the origins of the paw during the unveiling ceremony, newly appointed director of athletics Mel Tjeerdsma - a familiar name in Bearcat country - said that the paw was instituted in his early years as head coach of the 'Cats in the mid-90's.
"The paw has been and will continue to be Northwest Missouri State athletics. I feel I have as much invested in the paw over the last 20 years as anyone, and this modern look will serve Bearcat athletics well into the future," Tjeerdsma said. "The integrity of the paw is still intact and will continue to bring pride to all Bearcats."
Online forums, such as Facebook, have been buzzing about the new logos for the last few weeks, but only a select few had early glimpses of the array of new logos the university will begin to implement.
Designed and developed by Rickabaugh Graphics, an Ohio-based company, the new logos include a modernized paw, new Bearcat head, new athletics marks and a new font specific only to Northwest.
Bobby Bearcat, the school's popular mascot, has also been updated and brought forth with a kid-friendly look.
Several secondary logos were also created, including Bearcat eyes and claw marks, adding to the variety for teams, fans, alumni and apparel retailers.
The university has partnered with several local merchants throughout the branding process, gathering even more input on the new logos. Apparel can be found locally at The Student Body and Jock's Nitch and The Bearcat Bookstore, along with other area vendors.
Along with the new branding, the school's athletics department launched an online store, www.shopbearcats.com, where a large selection of new gear can be found.
Following the release of the new logos, the buzz changed to mixed reactions.
While some are not in favor of the look, just as many are excited to embrace a new face for the university's many successful teams.
University officials believe that this change is a major move into the future for the school.
"College athletics are going through an unprecedented change, and this modern look for our new family of logos will help Northwest stay current," Tjeerdsma said. "The future is very bright for Northwest athletics, and this update represents that change in an excellent light."